From my closet to my bathroom, my house is full of leftist brands. It’s time to do something about it.

Moving to the bathroom, I encounter my progressive razors. No, not Gillette. I ditched those in 2019 after the company released a ludicrously woke ad decrying toxic masculinity. But last month I learned that the new brand I’d chosen, Harry’s, had pulled its advertising from the Daily Wire, a conservative website I like. The razor company fled after a Twitter user with 29 followers complained that one of the Daily Wire’s podcasts “is spreading homophobic and transphobic content.” You might think it’d be easier to find a politically neutral shave, given that a majority of men are Republicans and companies generally play to their customer base. But this reality is apparently lost on Harry’s—and Gillette, or rather its parent company, Procter & Gamble.  

Another P&G brand my family uses—Pantene shampoo—recently released a commercial about the life of a young transgender girl and her lesbian moms. “She has always been super gender creative, and hair has been a big part of her transition,” says one of the moms. At the end of the commercial, a banner reads, “PANTENE Family is #BEAUTIFULGBTQ—Proud to Support Transgender Visibility.” The ad has about six times as many dislikes as likes on YouTube, but that hasn’t given the company pause. It tweeted that “transphobia has no place in our world or in our feed.”  

Maybe Pantene believes that’ll be the extent of the blowback. Many companies take Republican customers for granted. Perhaps they’re right. I still have subscriptions to Netflix, Hulu and Disney+, even though many of their offerings, particularly documentaries, advance left-wing agendas.  

But there’s money to be made on standing up to cancel culture. Last summer, after I complained that my preferred coffee company had gone too far left, readers suggested I buy from Black Rifle Coffee Co. “They support Veterans and the coffee is very good,” one reader wrote me. He was right and word is spreading. The company’s revenue nearly doubled in 2020—a year when every other business seemed to be going woke.  

Unlike many on the left, I’m fine with companies not taking sides, and I don’t expect every company I patronize to embrace my views. But if Pantene can stand firm on behalf of transgender visibility, perhaps it’s time for conservatives to stiffen their spines, too. It doesn’t seem like too much to ask that the businesses I patronize refrain from actively and loudly despising me. From the Wall Street Journal.